{"id":203680,"date":"2024-09-17T08:48:41","date_gmt":"2024-09-17T07:48:41","guid":{"rendered":"https:\/\/www.markup.io\/?p=203680"},"modified":"2024-09-17T08:48:44","modified_gmt":"2024-09-17T07:48:44","slug":"product-feedback","status":"publish","type":"post","link":"https:\/\/markup.staged.cc\/blog\/product-feedback\/","title":{"rendered":"The science of product feedback: from collection to innovation"},"content":{"rendered":"\n<p>You\u2019ve done it. You\u2019ve created your first product. \ud83d\udcaa<\/p>\n\n\n\n<p>It\u2019s so awesome! This product solves people\u2019s problems (you think). It\u2019s easy to use and navigate (you believe). People will love you (you hope).&nbsp;<\/p>\n\n\n\n<p>Your team certainly does. It passed all their checks. So, you\u2019re ready to release your new baby into the wild.<\/p>\n\n\n\n<p>Fingers crossed\u2026<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Thescienceofproductfeedbackfromcollectiontoinnovation-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/justin-hope-hoping-fingers-crossed-l0NwNrl4BtDD7JCx2\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>But here\u2019s the thing: despite its features, it still doesn\u2019t address users&#8217; issues effectively. It\u2019s not user-friendly, and dissatisfaction remains high.<\/p>\n\n\n\n<p>Don\u2019t worry, though\u2014it\u2019s not your fault. \ud83e\udd17 Your product probably performed as intended, but it didn\u2019t quite hit the mark for your target audience.<\/p>\n\n\n\n<p>So, what\u2019s the solution? Next time, make sure to ask them directly.<\/p>\n\n\n\n<p>Collecting product feedback is crucial. It helps you understand user pain points and gauge their overall experience with your product. By asking the right questions, you can discover what truly makes people happy and what doesn\u2019t. This insight is invaluable for refining your product and aligning it with user needs.<\/p>\n\n\n\n<p>And we can show you how to do it right. No matter the type of product you create\u2014be it a mobile app, a website, or even a kitchen robot\u2014integrating feedback into your decision-making process is essential.<\/p>\n\n\n\n<p>Want to learn how to do it effectively? We\u2019re here to guide you through the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Table of contents<\/strong><\/h2>\n\n\n\n<p><a href=\"#definition\">What is product feedback?<\/a><\/p>\n\n\n\n<p><a href=\"#benefits\">Why is product feedback important?<\/a><\/p>\n\n\n\n<p><a href=\"#customer-feedback\">How to collect product feedback from customers<\/a><\/p>\n\n\n\n<p><a href=\"#internal-feedback\">How to collect product feedback from team members and stakeholders<\/a><\/p>\n\n\n\n<p><a href=\"#best-practices\">Product feedback best practices<\/a><\/p>\n\n\n\n<p><a href=\"#management-and-analysis\">How to manage and analyze product feedback<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\"><strong>What is <\/strong><strong>product feedback<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>In a nutshell, product feedback is your<strong> users\u2019 opinions, experiences, and satisfaction levels about your product<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Imagine this: you want to buy a new vacuum cleaner. You don\u2019t know exactly what you want, so you go online and do some research.&nbsp;<\/p>\n\n\n\n<p>In your search, you\u2019re gonna inevitably look at product ratings and reviews. You\u2019ll be more tempted to click on products with four- or five-star ratings instead of the ones and twos.&nbsp;<\/p>\n\n\n\n<p>You\u2019re also going to read user reviews to learn their thoughts on the product\u2019s features.&nbsp;<\/p>\n\n\n\n<p>That\u2019s what product feedback is all about. But it can take many other forms, like a Reddit comment, a complaint on a forum, or a dislike on Facebook.&nbsp;<\/p>\n\n\n\n<p>Anything that describes your product and your customer\u2019s experience with it.&nbsp;<\/p>\n\n\n\n<p>It falls into two categories:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solicited<\/strong> <strong>feedback <\/strong>\u2014 the user feedback you asked for. Think of stuff like customer feedback surveys, user interviews, net promoter score (NPS) surveys, customer support tickets, etc.&nbsp;<\/li>\n\n\n\n<li><strong>Unsolicited feedback<\/strong> \u2014 the uninvited stuff. It\u2019s when users share their thoughts on a product or service without being asked. Think testimonials or ratings on Google, Yelp, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s no rule against using both types at the same time. In fact, using it in unison will provide a well-rounded view of your product.&nbsp;<\/p>\n\n\n\n<p>Typically, you can gather feedback from your users at any stage of the development process. From the initial product concept to the final product.&nbsp;<\/p>\n\n\n\n<p>For example, web developers and designers can perform user testing or QA for their products before launch. It ensures their UI\/UX design is accessible, easy to understand, etc.&nbsp;<\/p>\n\n\n\n<p>But is product feedback that important?<\/p>\n\n\n\n<p>Think again. Remember what happened to your new invention? \ud83e\udd14 People didn\u2019t like it.&nbsp;<\/p>\n\n\n\n<p>So, let\u2019s examine why product feedback is so necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>Why is <\/strong><strong>product feedback<\/strong><strong> important?<\/strong><\/h2>\n\n\n\n<p>Because it is. Simple as that. Moving on!&nbsp;<\/p>\n\n\n\n<p>But wait\u2014don\u2019t go anywhere! We\u2019re diving into why product feedback is a game-changer and why you can\u2019t afford to ignore it.<\/p>\n\n\n\n<p>Just take a look at this persuasive graphic\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"443\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Why-is-product-feedback-a-game-changer.png\" alt=\"\" class=\"wp-image-203683\" srcset=\"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/Why-is-product-feedback-a-game-changer.png 880w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/Why-is-product-feedback-a-game-changer-300x151.png 300w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/Why-is-product-feedback-a-game-changer-768x387.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p>Let\u2019s see what the fuss is about:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better <\/strong><strong>customer satisfaction<\/strong>: People will notice if you ask for their thoughts and regularly act on them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>It increases their perception that you value and respect their views. Since they\u2019ll feel valued, they\u2019ll be more likely to engage more with your brand.&nbsp;<\/p>\n\n\n\n<p>This actually increases customer loyalty. \ud83d\ude09<\/p>\n\n\n\n<p>Plus, invested people are more willing to act as brand ambassadors to their friends and family.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater project success<\/strong>: The main goal of a product is to address a need. That\u2019s why it\u2019s important to keep your clients front of mind when designing it.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you lose sight of the goal and don\u2019t include them \u2026 yikes.&nbsp;<\/p>\n\n\n\n<p>Keeping customers involved from start to finish ensures a smooth development process.&nbsp;<\/p>\n\n\n\n<p>As a result, your final product solves the need. It also attracts more clients, delivers higher ROI, and gets you that sweet dough. \ud83e\udd11<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better products<\/strong>: Look, it\u2019s simple. You\u2019re attached to your baby. You\u2019ve worked on it since its inception. You see it as perfect. It\u2019s normal not to notice its flaws.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But a customer\u2019s input provides a new perspective. It\u2019ll let you see issues and imperfections you\u2019ve overlooked. And which functionalities you should add.&nbsp;<\/p>\n\n\n\n<p>Before the big launch, you can incorporate their suggestions and fix bugs. So, you\u2019ll create more customer-oriented products.&nbsp;<\/p>\n\n\n\n<p>What do you think now? Still believe that you should skip product feedback altogether?&nbsp;<\/p>\n\n\n\n<p>No? That\u2019s more like it. You\u2019re now ready to move on to the next step of this article.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customer-feedback\"><strong>How to collect product feedback from customers<\/strong><\/h2>\n\n\n\n<p><em>You hear an ominous bell in the distance.<\/em><\/p>\n\n\n\n<p><em>Ding dong.<\/em><\/p>\n\n\n\n<p><em>You know what this means\u2026<\/em><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Howtocollectproductfeedbackfromcustomers-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/warnerbrosde-yGbjspiPXLPruLKwxb\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>Time to get serious! \ud83d\ude43<\/p>\n\n\n\n<p>Here\u2019s where we\u2019ll teach you the best methods to collect customer feedback.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer surveys<\/strong><strong> and questionnaires<\/strong><\/h3>\n\n\n\n<p><strong>Feedback type: <\/strong>Solicited<\/p>\n\n\n\n<p>Product feedback surveys are the most popular method of gathering qualitative feedback. They\u2019re everywhere, popping up like mushrooms.&nbsp;<\/p>\n\n\n\n<p>When customers scroll through your homepage. In their email inbox. When they purchase a product. You could even ask them for in-app feedback.&nbsp;<\/p>\n\n\n\n<p>You might think surveys could become annoying. But they\u2019re actually a quick and cost-effective way to collect valuable insights at scale.&nbsp;<\/p>\n\n\n\n<p>The secret is keeping them short. And asking only the most relevant questions.&nbsp;<\/p>\n\n\n\n<p>If you put too many questions in your questionnaire, chances are people will give up halfway. Or the opposite. They\u2019ll speed through the survey and give half-baked answers.&nbsp;<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A survey tool<\/strong>: Such tools make it simple and easy to gather feedback from customers. It should be ever-present in your arsenal. Think MailChimp or SurveySparrow.&nbsp;<\/li>\n\n\n\n<li><strong>The right type of feedback<\/strong>: Surveys work best when you want feature-specific product feedback. It helps you identify areas for improvement or user preferences regarding new features.&nbsp;<\/li>\n\n\n\n<li><strong>Open-ended questions<\/strong>: Essential because they let users fully explain how they feel about your product or service.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer interviews<\/strong><\/h3>\n\n\n\n<p><strong>Feedback type: <\/strong>Solicited<\/p>\n\n\n\n<p>Oooh, this one\u2019s spicy. \ud83c\udf36\ufe0f This method allows you to get personal with your customers and pick their brains directly.&nbsp;<\/p>\n\n\n\n<p>People usually don\u2019t go into too much detail in surveys. So, if you want more in-depth feedback, you should try customer interviews instead.&nbsp;<\/p>\n\n\n\n<p>This method helps you collect qualitative feedback in real time. It\u2019s highly useful if you want to dig into specifics. And understand how people truly feel about the new product.&nbsp;<\/p>\n\n\n\n<p>The secret of customer interviews is to let people do the talking. Don\u2019t hog the spotlight; listen to your customers. And try not to interrupt them.<\/p>\n\n\n\n<p>In addition, observe their body language and expressions closely. Look for any visual cue that might hint at their feelings.&nbsp;<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Loyal target audience<\/strong>: Customer interviews work pretty well with those who care about your brand. Pick users who are vocal about any issues, as they\u2019ll offer the best insights.&nbsp;<\/li>\n\n\n\n<li><strong>Insightful questions<\/strong>: Ask the right questions. It\u2019s important to get facts, not opinions. Be as specific as possible, with questions like \u201c<em>Tell me about a time when\u2026<\/em>\u201d And ask the follow-up question \u201cwhy\u201d frequently, so you get to explore the root causes.&nbsp;<\/li>\n\n\n\n<li><strong>Note-taking software<\/strong>: You might need a tool for taking notes or even recording the interview, like Evernote or Notion. It\u2019ll help you later.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social media<\/strong><strong> polls<\/strong><\/h3>\n\n\n\n<p><strong>Feedback type: <\/strong>Solicited\/Unsolicited<\/p>\n\n\n\n<p><strong>Q: <\/strong>What are polls?&nbsp;<\/p>\n\n\n\n<p><strong>A: <\/strong>They\u2019re not only fun but also a quick way to get opinions on user experience, customer needs, and new features.&nbsp;<\/p>\n\n\n\n<p>Polls are hugely popular on social media. They\u2019re great for channels like Facebook, X (formerly Twitter), and TikTok.&nbsp;<\/p>\n\n\n\n<p>You use them to deepen your connection with your audience. You simply ask, \u201c<em>What do you think we can <\/em><a href=\"https:\/\/www.markup.io\/blog\/website-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>improve on our website<\/em><\/a><em>?<\/em>\u201d for example\u00a0<\/p>\n\n\n\n<p>People then choose from set replies. Users don\u2019t have to come up with ideas themselves, which saves them time and trouble.&nbsp;<\/p>\n\n\n\n<p>Although you can offer an \u201cOther\u201d option that allows them to make suggestions.&nbsp;<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A <\/strong><strong>social media<\/strong><strong> platform<\/strong>: Polls don\u2019t work very well if you don\u2019t have an Instagram account, for example. You need a channel that people follow, where they can naturally engage with your polls.&nbsp;<\/li>\n\n\n\n<li><strong>A goal<\/strong>: Think of the poll\u2019s purpose and what you are trying to achieve. Do you want to find out what the main issues with your site\/service\/product are? Or to simply discover how people generally feel about it?&nbsp;<\/li>\n\n\n\n<li><strong>Poll crafting software<\/strong>: Automation helps you a lot when it comes to creating polls. Tools like Typeform or Zoho Survey make it easy to craft the poll you desire and share it with your audience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Online reviews<\/strong><\/h3>\n\n\n\n<p><strong>Feedback type:<\/strong> Unsolicited<\/p>\n\n\n\n<p>We all base our next purchase on customer reviews. In some cases, it doesn\u2019t matter if it\u2019s not a four- or five-star rating. Generally, the <a href=\"https:\/\/learn.podium.com\/rs\/841-BRM-380\/images\/2017-SOOR-Infographic.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">minimum star rating<\/a> for any business hoping to appeal to potential customers is 3.3 but we\u2019d all like to do better than that.<\/p>\n\n\n\n<p>Of course, you can\u2019t control people\u2019s opinions. Or what they like to post on the Internet.&nbsp;<\/p>\n\n\n\n<p>You might get trolls who want to ruin your reputation. While other people post a vague, \u201cIt\u2019s great\u201d \u2014 which is nice but lacks any specifics that you can act on.&nbsp;<\/p>\n\n\n\n<p>Still, reviews provide a level of authenticity that a poll or survey can\u2019t match. You get the raw product experience from your respondents and receive valuable customer data that influences your product decisions.&nbsp;<\/p>\n\n\n\n<p><strong><em>Tip<\/em><\/strong><em>: Monitoring what customers say about your competitors\u2019 products can give you plenty of useful \u2018steers\u2019 regarding your own.<\/em><\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Effective encouragement<\/strong>: People might leave comments unprompted \u2014 or not. Persuade them to leave a review by offering an incentive. Or add a personal touch to your requests.&nbsp;<\/li>\n\n\n\n<li><strong>Online reputation management software<\/strong>: You can\u2019t hoard all your reviews in a Google Doc. First, it\u2019ll bloat the file, which will run very slowly. Second, it\u2019s gonna be hard to find what you\u2019re looking for.<\/li>\n<\/ul>\n\n\n\n<p>A tool or integration that gathers reviews in a single place will make your life easier. Try Trustpilot, Yext, Qualtrics, or Birdeye.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A relevant review site<\/strong>: Make sure to choose a review site that greatly fits your product. Use Google Play, Trustpilot, G2, and Capterra to collect relevant feedback.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User forums and communities<\/strong><\/h3>\n\n\n\n<p><strong>Feedback type: <\/strong>Solicited\/Unsolicited<\/p>\n\n\n\n<p>This is a tricky one. It can be both solicited or unsolicited.&nbsp;<\/p>\n\n\n\n<p>Think of Reddit. You can go to the relevant community and post a question there. Like, \u201c<em>Any tips for improving our product<\/em>?\u201d This is solicited feedback since you asked someone to tell their opinion about your product.<\/p>\n\n\n\n<p>Unsolicited comes <em>unprompted<\/em>. Somebody in a community you follow has asked about their top ten content tools. And users jump in and say it\u2019s your product they\u2019d recommend, without you prompting them to give their opinion.&nbsp;<\/p>\n\n\n\n<p><strong>Be warned, though<\/strong>: since feedback on forums is anonymous, people won\u2019t be afraid to tear into your product. You need to go in there prepared to face some harsh criticism \u2014 it\u2019s not for the faint of heart.<\/p>\n\n\n\n<p>On the bright side, online forums provide the most truthful feedback. Plus, search engines index all public content. Which means more visibility for your brand. \ud83d\ude09<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A community<\/strong>: You can use existing communities to ask for feedback. In fact, you can start from there. But you can also create your own forum where you can engage with people who like your product. This fosters a sense of union that brings you closer to your customers.&nbsp;<\/li>\n\n\n\n<li><strong>Customer feedback tools<\/strong>: Again, you might need a tool for collecting customer feedback in one place. Choose tools like <a href=\"https:\/\/www.markup.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarkUp.io<\/a>, HubSpot, or Hotjar for your needs.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>We\u2019ve talked about methods for collecting feedback from your customers but what about feedback from your product team?&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry \u2014 we\u2019ve covered all the bases.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"internal-feedback\"><strong>How to <\/strong><strong>collect product feedback<\/strong><strong> from team members and <\/strong><strong>stakeholders<\/strong><\/h2>\n\n\n\n<p>Yes, your customers\u2019 feedback is important. But so are the suggestions you collect from your team and stakeholders.&nbsp;<\/p>\n\n\n\n<p>After all, you don\u2019t create a product on your own. You do it with a team of skilled people.&nbsp;<\/p>\n\n\n\n<p>So, every good product feedback loop should include them if you\u2019re to create the best product ever.&nbsp;<\/p>\n\n\n\n<p>With the following methods, you\u2019ll have people saying\u2026<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Howtocollectproductfeedbackfromteammembersandstakeholders-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/justin-jack-black-l0NwKAlZzZ9pyi9fa\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u2026in no time! \ud83d\udc8c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Good old-fashioned meetings<\/strong><\/h3>\n\n\n\n<p>Who doesn\u2019t like an old-fashioned meeting? We do!&nbsp;<\/p>\n\n\n\n<p>It\u2019s so nice to gather everyone in a conference room. Brainstorm ideas that later become a reality. And simply be there for each other.<\/p>\n\n\n\n<p>We\u2019re talking here about face-to-face meetings, not virtual ones via Slack or the like.&nbsp;<\/p>\n\n\n\n<p>Face-to-face is still relevant in this age of remote work. And there are various reasons why.<\/p>\n\n\n\n<p>First, collaboration comes more naturally when people share ideas in person. You feel more comfortable sharing your thoughts. It\u2019s way easier to visually illustrate your ideas on a piece of paper or whiteboard.&nbsp;<\/p>\n\n\n\n<p>Secondly, you limit (and even avoid) distractions. We\u2019ve all seen videos when loved ones barge in during an online conference. While fun, it ruins the mood and distracts you from your purpose.&nbsp;<\/p>\n\n\n\n<p>Speaking of purpose, a great tip for an effective meeting is to <strong>have a specific goal in mind<\/strong>. What\u2019s the desired outcome? It helps you figure out if a meeting is truly necessary.&nbsp;<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prepare ahead of time<\/strong>: Creating an agenda greatly helps structure the meeting. Plus, think carefully about whom you want to invite. Maybe you don\u2019t need to invite copywriters just yet; they can come in later in the project.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snacks and goodies<\/strong>: Who knows how long you\u2019ll be in this meeting? It\u2019s best to have some food at your disposal, lest people start getting cranky.&nbsp;<\/li>\n\n\n\n<li><strong>Whiteboard and lots of paper<\/strong>: You need your writing tools to create a great product roadmap. Make sure the conference room has all you need to draft your new ideas.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Using collaboration and feedback tools<\/strong><\/h3>\n\n\n\n<p>What happens when you have a remote team? Are in-person meetings the only way to brainstorm?&nbsp;<\/p>\n\n\n\n<p>Is all hope lost?<\/p>\n\n\n\n<p>A movie about this shows us there\u2019s <em>A New Hope<\/em>.&nbsp;<\/p>\n\n\n\n<p>Sadly, no Obi-Wan Kenobi will save the galaxy this time. But a collaboration and feedback tool just might.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/markup-feedback-1024x572.png\" alt=\"\" class=\"wp-image-203686\" srcset=\"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/markup-feedback-1024x572.png 1024w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/markup-feedback-300x168.png 300w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/markup-feedback-768x429.png 768w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/markup-feedback.png 1397w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.markup.io\/\">MarkUp.io<\/a><\/figcaption><\/figure>\n\n\n\n<p>Such a solution helps streamline the <a href=\"https:\/\/www.markup.io\/blog\/creative-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative process<\/a>. And help teams work together more effectively.\u00a0<\/p>\n\n\n\n<p>These tools gather all your stakeholders\u2019 comments in a single place. In addition, you can assign tasks, improve workflows, and <a href=\"https:\/\/www.markup.io\/blog\/how-to-share-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">share constructive feedback<\/a>.\u00a0<\/p>\n\n\n\n<p>Overall, these tools make it easier to work remotely. And boost employee productivity and satisfaction.&nbsp;<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MarkUp.<\/strong><strong>io<\/strong>: The best way your remote teams can collaborate. And craft the right product for your target audience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You simply upload any type of content in the workspace. Share it with your stakeholders for review. And allow them to leave comments.&nbsp;<\/p>\n\n\n\n<p>Now, with their pause capabilities, it\u2019s even easier to focus on addressing existing comments before any new comments are added. Your process is more streamlined and <em>way <\/em>more clear.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prototype reviews<\/strong><\/h3>\n\n\n\n<p>Last on this list are prototype reviews.&nbsp;<\/p>\n\n\n\n<p>Uhh, okay, but what are prototype reviews?&nbsp;<\/p>\n\n\n\n<p>Well, good product development starts with brainstorming. Based on the ideas you\u2019ve collected, you create a prototype.&nbsp;<\/p>\n\n\n\n<p>At this point, you\u2019re wondering what to do with it. In your opinion, it looks great. You can just send it to your dev team so they can get started.&nbsp;<\/p>\n\n\n\n<p>Before you do, though, it\u2019s best to put your prototype to the test.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll learn many things from testing your prototypes. You\u2019ll see what works, what you need to improve, and what people like or dislike about your future product.<\/p>\n\n\n\n<p>For instance, you want to find bugs in your mobile app. With a <a href=\"https:\/\/www.markup.io\/blog\/usability-testing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">user testing plan<\/a>, you can let users discover all the imperfections. You can work on them before launch day.<\/p>\n\n\n\n<p>Or, you know, use <a href=\"https:\/\/www.markup.io\/blog\/visual-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual feedback tools<\/a> for bugs.\u00a0<\/p>\n\n\n\n<p>Doing this will help you create more human-centered designs. And it saves you so much time and resources.&nbsp;<\/p>\n\n\n\n<p><strong>What you\u2019ll need:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compatible user pools<\/strong>: You need to test your prototypes on the right guinea pigs. For example, if your prototype is in the early stages of development, you can just give it to your teammates. In later phases, it\u2019s best to give it to suitable candidates outside the company.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prototype testing tools<\/strong>: Test your prototype with real people using the right testing tool. Which could be anything from UXtweak to Maze to Lookback.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>What do you think? Will you use any of these methods to gather feedback?<\/p>\n\n\n\n<p>We hope you do. It\u2019ll help you, believe us.&nbsp;<\/p>\n\n\n\n<p>But don\u2019t put the horse before the cart. We want to share our best practices for better product feedback management with you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices\"><strong>Product feedback best practices<\/strong><\/h2>\n\n\n\n<p>Sometimes, <a href=\"https:\/\/www.markup.io\/blog\/why-feedback-fails\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback fails<\/a>.<\/p>\n\n\n\n<p>A client gives you unclear feedback like \u201c<em>I don\u2019t like these logos. Can you try something else?<\/em>\u201d What\u2019s that supposed to mean? Or they point out all the flaws in your design while being nasty about it, too.<\/p>\n\n\n\n<p>But there are ways to avoid this.&nbsp;<\/p>\n\n\n\n<p>Use these best practices to create a feedback loop that brings you that sweet customer success.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implement a continuous <\/strong><strong>feedback loop<\/strong><\/h3>\n\n\n\n<p>Let\u2019s say you have all the product feedback data you need. What now?<\/p>\n\n\n\n<p>You need to start acting on the feedback you\u2019ve gathered. How can you do so? Well, by creating a feedback loop and increasing retention.<\/p>\n\n\n\n<p>By taking the appropriate actions, you can close those dreadful feedback loops. And improve the user experience.&nbsp;<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p>By responding to every piece of feedback you receive, reviewing all the comments, and thanking users for their positive feedback. With a cherry on top. \ud83c\udf52<\/p>\n\n\n\n<p>You could even reward them for their loyalty, with a discount, for example. Nothing too huge; it\u2019s the thought that matters.&nbsp;<\/p>\n\n\n\n<p>What if people left you neutral reviews? Thank them for taking the time to leave their thoughts. Some might even engage in feature requests that will make the product better in their eyes.&nbsp;<\/p>\n\n\n\n<p>For those who leave negative reviews or bad ratings, you can ask them what went wrong. To prevent churn and improve their customer journey, you\u2019ll need to resolve the issues to please them.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Taking instant action will validate your user&#8217;s feelings. They\u2019ll feel like you prioritize their thoughts in whatever you do.&nbsp;<\/p>\n\n\n\n<p>A feedback loop also gives you a holistic view of every stage of the product life cycle.<\/p>\n\n\n\n<p>It can look something like this:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"415\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Rev-up-your-customer-feedback-loop.png\" alt=\"\" class=\"wp-image-203687\" srcset=\"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/Rev-up-your-customer-feedback-loop.png 880w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/Rev-up-your-customer-feedback-loop-300x141.png 300w, https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/Rev-up-your-customer-feedback-loop-768x362.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p>This kind of feedback loop benefits your existing and potential customers. Both groups feel heard and understood, which brings in the good vibes. And will show how capable your brand is.&nbsp;<\/p>\n\n\n\n<p>Plus, you\u2019ll continuously have insights at hand. Even after you bring your current product to market, you can use the opinions to develop new ones. Or enhance the usability of existing solutions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Encourage specific feedback<\/strong><\/h3>\n\n\n\n<p><strong>Important<\/strong>: ask the right questions.&nbsp;<\/p>\n\n\n\n<p>Imagine you\u2019re a detective trying to solve a murder mystery. You\u2019ve got your suspect but you mess up by asking all the wrong questions. You can\u2019t prove anything and the suspect is back at large. *Gasp*&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry; it\u2019s all make-believe.&nbsp;<\/p>\n\n\n\n<p>If you want to get specific and detailed feedback, use a mixture of open- and close-ended questions in your feedback forms. It\u2019s the only way to burrow deep into customer behavior, thoughts, and actions.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Encouragespecificfeedback-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/colbertlateshow-stephen-colbert-samuel-l-jackson-late-show-xT0GqCtADHkzNUcO1W\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>The big question is: how do you nudge people to leave feedback?&nbsp;<\/p>\n\n\n\n<p><strong>Just ask<\/strong>. Simple as that. Most of the time, people will be glad to be part of your surveys. They want to share their experience with your product, service, or business.&nbsp;<\/p>\n\n\n\n<p>So, don\u2019t be shy. Put yourself out there and ask them via email, NPS surveys, or X\/Twitter. You\u2019ll definitely see your response rates going up. \ud83d\ude09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diversify feedback channels<\/strong><\/h3>\n\n\n\n<p><strong>\u274c What you shouldn\u2019t do<\/strong>: use only one channel to gather your feedback.<\/p>\n\n\n\n<p><strong>\u2705 What you should do<\/strong>: find your sources from different social media to broaden your horizons.&nbsp;<\/p>\n\n\n\n<p>Why should you do so? Because feedback from multiple sources feels more reliable.&nbsp;<\/p>\n\n\n\n<p>For example, people tell you the sky is green. You know they\u2019re mistaken; the sky\u2019s blue! When you go to other sources, however, you notice two more people making the same observation.&nbsp;<\/p>\n\n\n\n<p>They must be pulling your leg, right? \ud83e\udd14 But a dozen more people insist the sky\u2019s green.&nbsp;<\/p>\n\n\n\n<p>At this point, you have to embrace this new reality if so many people say so.&nbsp;<\/p>\n\n\n\n<p>In addition, feedback from different sources validates or corrects a single point of view. It filters biases and prioritizes authenticity. You\u2019ll surely feel more confident in your opinion if you see it across different media.&nbsp;<\/p>\n\n\n\n<p>Overall, diversity gives you a complete picture of what people think about your product. And whether you\u2019re doing well or not.&nbsp;<\/p>\n\n\n\n<p>So \u2026 you have tons of reviews and comments in your product feedback tool (if you use one).<\/p>\n\n\n\n<p>Now, what do you do with it?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"management-and-analysis\"><strong>How to manage and analyze product feedback<\/strong><\/h2>\n\n\n\n<p>Analyze it, of course! What else? You can\u2019t just hoard it like a dragon hoards its treasure. And sit on a pile of positive and negative feedback.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Howtomanageandanalyzeproductfeedback-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/oskouioskoui-lotr-gifscapade-3oFyCVxsQn6RBa0r5u\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>It\u2019s the only way to make effective improvements. You can do so by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyzing key CX (<\/strong><strong>customer experience<\/strong><strong>) <\/strong><strong>metrics<\/strong>: These include NPS, CSAT, and CES. Oh, sorry, we mean Net Promoter Score, Customer Satisfaction Score, and Product Customer Effort Score.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Prioritizing these is a must in any product feedback loop. And it\u2019s how you\u2019ll divide your happy and unhappy respondents.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating reports<\/strong>: You might notice numbers and keywords in customer feedback. But you don\u2019t know what to make of it. It\u2019ll help if you can view the data in the form of a powerful report.<\/li>\n<\/ul>\n\n\n\n<p>Use tools like a Survey Insights Report and Text Analysis Report to get a better understanding of your customers\u2019 needs and expectations.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifying the common enemy<\/strong>: Sometimes, all reviews have a single common issue. Let\u2019s say people always complain about accessibility all the time. It\u2019s a sign that you and your product development team should keep an eye out for this issue and avoid it in the future.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Take it a step further by examining your product&#8217;s strengths and weaknesses. Eliminate the shortcomings and make your product shine through its good points.&nbsp;<\/p>\n\n\n\n<p>Woop, woop! We\u2019re at the end!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use the right tools for product feedback<\/strong><\/h2>\n\n\n\n<p>Remember MarkUp.io? You do!&nbsp;<\/p>\n\n\n\n<p>Is it any good? Of course!&nbsp;<\/p>\n\n\n\n<p>It\u2019s simply \u2014 the only tool you need for your product feedback process. No matter the type of product, MarkUp does it all.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.markup.io\/blog\/design-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design feedback<\/a>. Video feedback. Website feedback. Pick your poison.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/09\/Usetherighttoolsforproductfeedback-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/people-hd-gifsremastered-10Jpr9KSaXLchW\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>MarkUp.io is a solution that lets you collaborate with multiple people in a shared space. You just upload your prototype via the media library or URL.&nbsp;<\/p>\n\n\n\n<p>And invite people to leave their comments. \u2018Tis a party! \ud83c\udf89<\/p>\n\n\n\n<p>So, what do you say? Intrigued? Then, sign up for MarkUp for free using <a href=\"https:\/\/app.markup.io\/signup?trial=true?utm_source=markup_blog&amp;utm_medium=blog&amp;utm_campaign=product_feedback&amp;utm_content=free_trial\">this link<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve done it. You\u2019ve created your first product. \ud83d\udcaa It\u2019s so awesome! This product solves people\u2019s problems (you think). It\u2019s easy to use and navigate (you believe). People will love you (you hope).&nbsp; Your team certainly does. It passed all their checks. So, you\u2019re ready to release your new baby into the wild. Fingers crossed\u2026 &hellip; <a href=\"https:\/\/markup.staged.cc\/blog\/product-feedback\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":203681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-203680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The science of product feedback: from collection to innovation<\/title>\n<meta name=\"description\" content=\"Explore our guide for gathering product feedback from customers, team members, and stakeholders. Revolutionize your approach with actionable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/markup.staged.cc\/blog\/product-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The science of product feedback: from collection to innovation\" \/>\n<meta property=\"og:description\" content=\"Explore our guide for gathering product feedback from customers, team members, and stakeholders. Revolutionize your approach with actionable insights.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/markup.staged.cc\/blog\/product-feedback\/\" \/>\n<meta property=\"og:site_name\" content=\"Markup.io\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-17T07:48:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T07:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mary\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/\",\"url\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/\",\"name\":\"The science of product feedback: from collection to innovation\",\"isPartOf\":{\"@id\":\"http:\/\/markup.staged.cc\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png\",\"datePublished\":\"2024-09-17T07:48:41+00:00\",\"dateModified\":\"2024-09-17T07:48:44+00:00\",\"author\":{\"@id\":\"http:\/\/markup.staged.cc\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864\"},\"description\":\"Explore our guide for gathering product feedback from customers, team members, and stakeholders. Revolutionize your approach with actionable insights.\",\"breadcrumb\":{\"@id\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/markup.staged.cc\/blog\/product-feedback\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/#primaryimage\",\"url\":\"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png\",\"contentUrl\":\"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png\",\"width\":2400,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/markup.staged.cc\/blog\/product-feedback\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/markup.staged.cc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The science of product feedback: from collection to innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/markup.staged.cc\/#website\",\"url\":\"http:\/\/markup.staged.cc\/\",\"name\":\"Markup.io\",\"description\":\"Easiest Way to Leave Feedback on Digital Content\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/markup.staged.cc\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/markup.staged.cc\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864\",\"name\":\"Mary\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The science of product feedback: from collection to innovation","description":"Explore our guide for gathering product feedback from customers, team members, and stakeholders. Revolutionize your approach with actionable insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/markup.staged.cc\/blog\/product-feedback\/","og_locale":"en_GB","og_type":"article","og_title":"The science of product feedback: from collection to innovation","og_description":"Explore our guide for gathering product feedback from customers, team members, and stakeholders. Revolutionize your approach with actionable insights.","og_url":"http:\/\/markup.staged.cc\/blog\/product-feedback\/","og_site_name":"Markup.io","article_published_time":"2024-09-17T07:48:41+00:00","article_modified_time":"2024-09-17T07:48:44+00:00","og_image":[{"width":2400,"height":1260,"url":"http:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png","type":"image\/png"}],"author":"Mary","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mary","Estimated reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/markup.staged.cc\/blog\/product-feedback\/","url":"http:\/\/markup.staged.cc\/blog\/product-feedback\/","name":"The science of product feedback: from collection to innovation","isPartOf":{"@id":"http:\/\/markup.staged.cc\/#website"},"primaryImageOfPage":{"@id":"http:\/\/markup.staged.cc\/blog\/product-feedback\/#primaryimage"},"image":{"@id":"http:\/\/markup.staged.cc\/blog\/product-feedback\/#primaryimage"},"thumbnailUrl":"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png","datePublished":"2024-09-17T07:48:41+00:00","dateModified":"2024-09-17T07:48:44+00:00","author":{"@id":"http:\/\/markup.staged.cc\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864"},"description":"Explore our guide for gathering product feedback from customers, team members, and stakeholders. Revolutionize your approach with actionable insights.","breadcrumb":{"@id":"http:\/\/markup.staged.cc\/blog\/product-feedback\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/markup.staged.cc\/blog\/product-feedback\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/markup.staged.cc\/blog\/product-feedback\/#primaryimage","url":"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png","contentUrl":"https:\/\/markup.staged.cc\/app\/uploads\/2024\/09\/The-science-of-product-feedback-from-collection-to-innovation.png","width":2400,"height":1260},{"@type":"BreadcrumbList","@id":"http:\/\/markup.staged.cc\/blog\/product-feedback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/markup.staged.cc\/"},{"@type":"ListItem","position":2,"name":"The science of product feedback: from collection to innovation"}]},{"@type":"WebSite","@id":"http:\/\/markup.staged.cc\/#website","url":"http:\/\/markup.staged.cc\/","name":"Markup.io","description":"Easiest Way to Leave Feedback on Digital Content","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/markup.staged.cc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"http:\/\/markup.staged.cc\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864","name":"Mary"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/posts\/203680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/comments?post=203680"}],"version-history":[{"count":1,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/posts\/203680\/revisions"}],"predecessor-version":[{"id":203691,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/posts\/203680\/revisions\/203691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/media\/203681"}],"wp:attachment":[{"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/media?parent=203680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/categories?post=203680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markup.staged.cc\/api\/wp\/v2\/tags?post=203680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}